Adapted from a famous Hans Christian Anderson fairy tale and the 1989 The Little Mermaid film from Disney is considered a classic Disney movie.
The Little Mermaid action figure toy line was released in 1989 by Tyco and ran until 1993. Its long lasting appeal was helped by the animated TV series “Ariel’s Undersea Adventures” that ran about the same time.
The first release in 1989 was based on the popular Disney movie but a second series was released in 1992 base on the TV series.
The second series as a result had more variety and characters than the original series of The Little Mermaid dolls and action figures.
A series of outfits was also released between 1990 and 1992 for these dolls/figures as well as two extra-large 18-inch Ariel dolls in 1992.
The basic dolls/action figures were 9 ½ inches tall and were packaged in decorative window boxes.The initial release consisted of various versions of Ariel and Eric. The Eric dolls/figures were taller than the Ariel dolls measuring 12-inches rather than 9 1/2.
These dolls are still readily available on eBay and other online stores such as Amazon and generally (at the time of writing) range from $5-$30 for the basic figures and outfits; and up to $50 for the Deluxe dolls and play sets.
As well as the vintage Tyco dolls Disney released a series of The Little Mermaid dolls in 1997 that were exclusive to the Disney store and more recently Mattel released a line of Little Mermaid dolls in 2014.
Tyco Little Mermaids Checklist
Little Mermaid, The [ Disney ] - Tyco 1989 in window box Ariel The Little Mermaid wide box, with clothes
Large 18-inch Dolls
Outfits + Accessories
Ariel The Little Mermaid series 1993