Marvel Action Figures Price Guide 1984-1999
Azrak Hamway International (AHI) was founded in 1964 and initially offered cheap novelty style toys. Then in 1974 they acquired Remco Toys and produced better quality toys under the Remco brand, including licensed merchandise such as Universal Monsters, Space 1999, Batman etc. AHI also created the Child Guidance division to produce child learning toys. The Remco and Child Guidance brands were bought out by Jakks Pacific in 1997.
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AHI was already in the process of negotiating the license for Planet of the Apes merchandise with 20th Century Fox in 1973 when Marty Abrams took his young son Kenny to the movies for one of the Go Ape! Marathons of the POTA movies. The story goes that Marty, the president of Mego Corp, was so impressed that he immediately got on the phone to Fox and outbid AHI for the action figure part of the license, however AHI retained the license for the other merchandise.
Despite this, AHI decided to produce a line of “Action Apeman” figures, that was obviously targeted towards this market and to undermine Mego’s POTA line.
This resulted in Mego and 20th Century Fox filing a lawsuit seeking an injunction and damages against AHI. AHI eventually agreed to the injunction and a payment for damages, but they retained their license for other POTA merchandise.
Sources:
Mego Action Figure Toys (Schiffer Book for Collectors) by John Bonavita
Official Price Guide to Action Figures Stuart W Wells III and Jim Man
Toyfare Magazine
Sources:
May 03, 22 02:14 AM
The Kenner Star Wars A New Hope Luke Skywalker action figure, AKA Farmboy Luke by fans, released in 1978 as part of Kenner’s Early Bird Certificate Package
May 03, 22 12:31 AM
Gambello Anthony - code name Flash, was a member of the original G.I JOE team. He was a Laser Rifle Trooper, as well as being their electronics and CBR (Chemical, Biological and Radiological) expert.
Feb 10, 22 07:13 AM
The GI Joe A Real American Hero Wave 1 Clutch figure 1982 is referred to as the “straight-armed” version because [ read more ]
Feb 10, 22 07:02 AM
The Mattel Masters of the Universe Man At Arms was first released in 1982 as part of the inaugural wave of action figures.
Jan 28, 22 04:26 AM
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Jan 28, 22 01:19 AM
The Kenner Chewbacca figure was first released as part of the Early Bird Certificate Package and then on the 12-back card
Jan 21, 22 05:31 AM
The Vintage Kenner Peter Venkman Ghostbuster action figure was initially released officially released in 1987 but [Read more]
Jan 19, 22 05:53 AM
The Vintage GI Joe Breaker A Real American Hero Action Figure was released in 1982 replacing the generic Generation 1 12-inch figures with
PLEASE NOTE: All prices and values quoted on this site were correct at the time of publication based on the average value across several online and offline auction sites etc. The prices quoted ARE NOT an offer or solicitation to buy any figures at these prices.