In 1993 Hasbro decided to re-launch the famous Palitoy Action Man brand, which was the UK version of the GI Joe figures.
The initial of figures during the 1990’s were a range of figures based on the 3 ¾ inch Hall of Fame GI Joe figures, but these larger version had less detail and articulation than the original figures.
These were generally: poorly made with heavy bodies and small feet, making them extremely difficult to stand on their own; with hard plastic; accessories and heads out of scale and what little articulation there was had little range. As a result of all these problems the line was eventually discontinued in 2006.
As part of this line Hasbro released a limited edition run of six James Bond Action Man figures based on; Thunderball, You Only Live Twice, The Spy Who Loved Me, Golden Eye, Tomorrow Never Dies and The World is Not Enough.
These six figures have proved to be of little interest to most collectors and fans due to their poor quality and as a result can be picked up for around $30-$40 each, but be careful because some dealers are trying to get up to $80 for these which is vastly overpriced.
• You Only Live Twice
• The Spy Who Loved Me
• Golden Eye
• Tomorrow Never Dies
• The World is Not Enough
Between 1997 and 1998 Exclusive Premier released a range of six-inch James Bond action figures.
The first line was released in 1997 based on the Tomorrow Never Dies movie. This line consisted of three 6-inch figures: James Bond, Elliot Carver and Wai Lin which were packaged in tube style window boxes.
Despite being fairly well made and produced don’t seem to be much in demand and currently sell for as little as $10 each but I have also seen them selling upwards of $100 so be patient if you see any listed at a high price. I would say that around the $25-$30 would be the highest I would generally go depending on condition etc.
The second line of figures released by Exclusive Premier was a set of three Toys R Us exclusives in 1998 based on the Dr. No movie. Like the previous line these were also 6-inch figures packaged in tub window boxes.
This line featured James Bond, Honey Ryder and Dr. No, of course. Again these seem to be fairly reasonably priced and easy to pick up for $10 to $40 with the Honey Ryder and Dr. No seemingly the more expensive of the three, strangely enough but may be these were short packed compared to the James Bond figure?
The third line was also an exclusive release, this time as a Previews Exclusive of six figures in total in two separate releases. This time however the figures featured the Bond Girls from several of the movies. As with the other lines these were also 6-inch figures packaged in tube styled window boxes.
The first series, released in 1998, consisted of: Pussey Galore and Jill Masterton from The Golden Finger and Tracey Draco from On Her Majesty’s Secret Service. The second series also released in 1998 features: Xenia Onattop from Golden Eye; another version of Honey Ryder fron Dr. No and Solitaire from Live and Let Die.
This line seems to sell for slightly better prices than the previous releases starting at around $25 and going up to about $50.
There were also two carded figures that were available on general release, a Anya Anasova from the Spy Who Loved Me and Goldfinger from… Goldfinger. These two are probably the least expensive of all the Premier Exclusive action figures fetching around $10 to $20 each at current market prices.
TOMORROW NEVER DIES 1997
• James Bond
• Elliot Carver
• Wai Lin
DR. NO 1998
• James Bond
• Honey Ryder
• Dr. No
THE BOND GIRLS 1998
• Pusey Galore (Goldfinger)
• Jill Masterton (Gotdfinger)
• Tracy Draco (Her Majesty 's Secret Service)
• Xenia Onattop (Golden Eye)
• Honey Ryder (Dr. No)
• Solitaire (Live and Let Die)
The Spy Who Loved Me Single Carded Figures 1998
• Anya Amasova "The Spy Who Loved Me” Carded
• James Bond
Goldfinger Single Carded Figures 1998
• James Bond
James Bond Action Figures
• James Bond - Secret Agent 007 Gilbert 1965
• James Bond – Moonraker Mego 1979
• James Bond Action Man- Hasbro 1993-2006
• James Bond - Dr No Exclusive Premiere 1997
• James Bond - Tomorrow Never Dies Exclusive Premiere 1997
• James Bond – Goldfinger Exclusive Premiere 1998
• James Bond - Spy Who Loved Me Exclusive Premiere 1998
• James Bond Sideshow 1991
• James Bond Jr. Hasbro 1991
The Official Price Guide to Action Figures Second Edition by Stuart W Wells III and Jim Min