The very first Joyride Studios Halo action figures were released in 2003, in conjunction with Bunjie Studios, when they acquired the license from Microsoft to produce figures based on their hugely popular and successful Halo: Combat evolved game.
Joyride had been in business for 55 years and were a highly successful and respected manufacturer of action figures and collectibles which included such licenses as James Bond, Mech Warrior and Battlestar Galactica to name a few.
There were a total of five series' of Halo action figures based on the Microsoft Halo: Combat Evolved game, as well as numerous exclusive figures and vehicles.
Each of the Halo figures had a serial number which was stamped or embossed on the card.
This serial number consisted of a four digit number and the letters SS. The first three numbers refer to the number day of the year and the fourth the year. So 2653SS means the product was manufactured on the 265th day of 2003 (9/23/2003).
The first series comprised of only three figures, to test the waters, and these were the Master Chief V1, Cortana, and Warthog V1.
The figures became an instant successes with both fans and collectors which led to another four series' of figures being produced, giving a grand total of 29 different action figures.
There were also seven "exclusive" figures which were only released at selected stores.
The demand for the Halo 1 figures was huge and demand quickly outstripped supply and as a result they became increasingly difficult to get hold of and the secondary market value of some began to soar, sometimes into thousands of dollars.