Sign up for our newsletter for the latest news and updates!

The Little Mermaid- Disney

The Little Mermaid was released by Disney in 1989, based on a Hans Christen Andersen fairy tale of the same name, which tells the story of Ariel, a mermaid who dreams of becoming a human.

The Little Mermaid is credited with starting the Disney Renaissance and breathing new life into animated feature films.

The film was later adapted into a stage production with new songs and a book, which opened in Denver in 2007 and later on Broadway in 2008.

At the time of writing (2018) Disney are also developing a life action version of the movie.

In 1992 Disney premier a spin off TV series which focused on Ariel’s adventures before the events of the movie. The show original aired on CBS from 1992-94 but was rerun in the late 90’s after Disney took over ABC.

The Best + Biggest Action Figure Database in the World!!

  • 60,000+ Action Figures
  • Release Dates
  • Checklists
  • Video Library
  • eBooks + Guides
  • Historical $$ Values

Learn more (click)

AFR Action Figure Guide Updates

A Collapsible Table:

Tyco Toys, Inc. ranks as the third largest toy manufacturer in the United States, released The Little Mermaid action figure toy line in 1989 to coincide with the movies release and continued until 1993, in part due to the success of the TV series. In the mid–1990s, Tyco produced over a thousand different toys, making it one of the most diversified toy companies in the world.

The first action figure line was released in 1989, based on the popular Disney movie, but a second series was released in 1992 based on the TV series.

The second series as a result had a greater variety and characters than the original series of The Little Mermaid dolls and action figures.

A series of outfits was also released between 1990 and 1992 for these dolls/figures as well as two extra-large 18-inch Ariel dolls in 1992.

The basic dolls/action figures were 9 ½ inches tall and were packaged in decorative window boxes. The initial release consisted of various versions of Ariel and Eric. The Eric dolls/figures were taller than the Ariel dolls measuring 12-inches rather than 9 1/2.

These dolls are still readily available on eBay and other online stores such as Amazon and generally (at the time of writing) range from $5-$30 for the basic figures and outfits; and up to $50 for the Deluxe dolls and play sets.

As well as the vintage Tyco dolls Disney released a series of The Little Mermaid dolls in 1997 that were exclusive to the Disney store and more recently Mattel released a line of Little Mermaid dolls in 2014.

The first series of figures included 20 window boxed action figures and two 18-inch dolls/action figures. There were also five accessory packs released.

The second series saw eight new figure released but no more accessories although the previous packs were compatible with these figures and were still available.

eBay Auctions

The Little Mermaid Talking Ariel Doll

This rare doll recently (2018) sold on eBay for $975, in mint condition though, and still in the original box. A full set of the figures also sold for nearly $1,500.

Other recent eBay auctions included:

Ariel with Her Undersea Friends Brand New $299.99

Calypso Beautiful Hair Arista Brand New $249.99

Jewel Prince Eric with dog Max Brand New $199.95

Ariel Disney Store Exclusive Brand New $199.99

Tyco Little Mermaids Checklist 1989

window box, with clothes

  • Ariel The Little Mermaid thin box, with pink seashell
  • Holiday Ariel with Holiday Flounder ornament
  • Ariel and Her Friends with Flounder, Sebastian, and Scuttle
  • Ariel The Beautiful Bride
  • Eric (the Sailor)
  • Eric casual attire, thin box
  • Eric in uniform, thin box with pink seashell
  • Ariel's Sister Arista
  • Undersea Party Ariel  with accessories
  • Eric The Handsome Prince
  • Tropical Ariel with Sebastian
  • Ariel Dressed to Tour the Kingdom
  • Royal Princess Ariel  with fur stole and crown
  • Princess Ariel and Prince Eric  Wedding Couple and cake 
  • Calypso Beautiful Hair Ariel
  • Springtime Ariel
Holiday ArielHoliday Ariel
Ariel and Her FriendsAriel and Her Friends
Ariel's Sister AristaAriel's Sister Arista
Ariel The Beautiful BrideAriel The Beautiful Bride
Ariel Dressed to Tour the KingdomAriel Dressed to Tour the Kingdom
Calypso Beautiful Hair ArielCalypso Beautiful Hair Ariel
Springtime ArielSpringtime Ariel
Tropical Ariel with SebastianTropical Ariel with Sebastian
Undersea Party ArielUndersea Party Ariel
Eric in uniformEric in uniform
Eric (the Sailor)Eric (the Sailor)
Royal Princess ArielRoyal Princess Ariel

18-inch dolls

  • Talking Ariel
  • Singing Ariel with underwater magic

Accessories

  • Dinner at Eric’s Palace  dinner gown place settings, "snarfblatt" pipe and Sebastian
  • Ariel's Under-the-Sea Treasures sparkling fin and top, treasure chest, jewels, etc, and Flounder
  • Ariel's Bedtime at the Palace nightgown, beadsheet and pillow, slippers, etc, and Sebastian
  • Ariel fashion fin and bikini top outfits, 7 different,
  • Eric Funtime Outfit bermuda shorts, shirt and hat
Dinner at Eric’s PalaceDinner at Eric’s Palace
Ariel's Bedtime at the Palace nightgownAriel's Bedtime at the Palace nightgown
Eric Funtime OutfitEric Funtime Outfit

Ariel The Little Mermaid series 1993

  • Prince Eric
  • Sea Fashion Ariel
  • Whale of a Tale Ariel with Friend Spot
  • Cool Teen Ariel
  • Cool Teen Pearl  
  • Cool Teen Shelly
  • MerBabysitter Ariel
  • Beautiful Hair Ariel  
Sea Fashion ArielSea Fashion Ariel
Whale of a Tale ArielWhale of a Tale Ariel
Beautiful Hair ArielBeautiful Hair Ariel
Cool Teen ArielCool Teen Ariel
Cool Teen ShellyCool Teen Shelly
Prince EricPrince Eric
Cool Teen PearlCool Teen Pearl
MerBabysitter ArielMerBabysitter Ariel
    The AFR Vintage Action Figure Store
  • Worldwide Delivery
  • Multiple Currencies
  • New Stock Weekly
  • Special offers
  • Monthly Sales
  • Customer Loyalty Prog

SHOP NOW SPEACIAL DISCOUNTS AVAILABLE ----->>

Vintage and Modern Action Figures for Sale

Movie Pages

Mattel's Major Matt Mason

Recent Articles

  1. Farmboy Luke Kenner Star Wars A New Hope Review

    May 03, 22 02:14 AM

    The Kenner Star Wars A New Hope Luke Skywalker action figure, AKA Farmboy Luke by fans, released in 1978 as part of Kenner’s Early Bird Certificate Package

    Read More

  2. Flash Hasbro GI Joe ARAH Series 1 Review

    May 03, 22 12:31 AM

    Gambello Anthony - code name Flash, was a member of the original G.I JOE team. He was a Laser Rifle Trooper, as well as being their electronics and CBR (Chemical, Biological and Radiological) expert.

    Read More

  3. Vintage GI Joe Clutch & Vamp Series 1 1982 Review

    Feb 10, 22 07:13 AM

    The GI Joe A Real American Hero Wave 1 Clutch figure 1982 is referred to as the “straight-armed” version because [ read more ]

    Read More

  4. Mattel MOTU Man at Arms Series on Review

    Feb 10, 22 07:02 AM

    The Mattel Masters of the Universe Man At Arms was first released in 1982 as part of the inaugural wave of action figures.

    Read More

  5. Vintage Playmates Teenage Mutant Ninja Turtles Ace Duck

    Jan 28, 22 04:26 AM

    Playmates Teenage Mutant Ninja Turtles Series 2 line, released in 1989, included the popular Ace Duck [Read more]

    Read More

  6. Vintage Kenner Chewbacca Star Wars A New Hope

    Jan 28, 22 01:19 AM

    The Kenner Chewbacca figure was first released as part of the Early Bird Certificate Package and then on the 12-back card

    Read More

  7. Vintage Kenner Peter Venkman Ghostbuster Series 1

    Jan 21, 22 05:31 AM

    The Vintage Kenner Peter Venkman Ghostbuster action figure was initially released officially released in 1987 but [Read more]

    Read More

  8. Vintage GI Joe Breaker A Real American Hero Action Figure Review

    Jan 19, 22 05:53 AM

    The Vintage GI Joe Breaker A Real American Hero Action Figure was released in 1982 replacing the generic Generation 1 12-inch figures with

    Read More

PLEASE NOTE: All prices and values quoted on this site were correct at the time of publication based on the average value across several online and offline auction sites etc. The prices quoted ARE NOT an offer or solicitation to buy any figures at these prices.

Share the Love!

Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

All trademarks and registered trademarks, whether or not so identified, are acknowledged to be the property of their respective owners. The use of a trademark does not imply that such use has been authorised, endorsed or sponsored by the trademark owner.