The script underwent several changes due to financial constraint and production problems. George Lucas also founded Industrial Light and Magic to produce the groundbreaking special effects that were used.
As 20th Century Fox were unwilling to commit any much towards a marketing, beyond T-Shirts and posters, budget Lucasfilm hired Charles Lippincott as Marketing Director who managed to secure several comic and book deals.
Star Wars finally opened on Wednesday 25th May 1977 in approx. 32 cinemas in the States, with another 8 cinemas picking it up on the Thursday and Friday.
Before its opening Lucas was very nervous and unsure of how well it would do at the box office.
In fact it’s a little known fact that when Lucas went to see Steven Spielberg on the set of Close Encounters of the Third Kind, which opened before Star Wars, he told Spielberg that he thought Close Encounters would do better, but Spielberg disagreed, Lucas therefore proposed that they traded 2.5% profit of each other’s movie, to which Spielberg agreed!
In fact, Star Wars went on to smash all previous box office records, not only in America but just about everywhere around the globe where it was shown. As a result 20th Century Fox’s profit for the first year after Star Wars opened jumped from a previous high of $29 million to $76 million.
As of 2013, with adjusting for inflation, Star Wars remained the third highest grossing movie in the World and has become a cultural and historical phenomenon.
It is the only movie from the 1970’s that has been selected as part of the US National Film Registry and won 6 Academy Awards and is often regarded as one of the best movies of all time.
PLEASE NOTE: All prices and values quoted on this site were correct at the time of publication based on the average value across several online and offline auction sites etc. The prices quoted ARE NOT an offer or solicitation to buy any figures at these prices.
The following websites, magazines and books are some of the sources I have used to research the material on this site as well as many of the images etc: Wikipedia | MegoMuseum | FigureRealm | RebbleScum | Mego Action Figure Toys by John Bonavita | Toyfare Magazine | Official Price Guide to Action Figures by Stuart W. Wells III and Jim Main
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